Estrada Land Planning provided the Master Plan Services and landscape architecture for the 1,500-acre park which is the central focus of the City of San Diego. As project manager, Estrada Land Planning’s responsibilities included management of a large consultant team, leadership of the citizens’ ad hoc committee, design decisions, graphics, and public presentations to citizens’ groups and news media. The planning effort required consideration of the cultural (museum, zoo, etc.), passive recreation, and active play centers of this urban park. A major component of the plan was to convert large existing parking lots into major pedestrian plazas and corridors. Other urban design challenges included solution of parking and transportation problems, interface with surrounding residential and commercial areas, preparation of a management plan to ensure the economic viability of the park, and creation of functional linkages to San Diego’s redeveloping downtown. The Master Plan received an Orchid Design Award from the San Diego County community.